An incredibly outrageous submission "packet" was brought to my attention today. "Outrageous" isn't exactly the right word to describe it. Neither is "packet". I'll explain in a few. But to begin, let me preface this by explaining that this was NOT a submission to Mixed Greens (it was actually dropped off at another NYC gallery, but the buzz about the theatrics of it all managed to reach us. And so I blog…)
This submission is not a packet. It is a series of laminated pages that have been bound between two wire-latticed sheets. Eye-catching though it is, it also looks like a tetanus shot waiting to happen. The pages include images of artwork, though none are accompanied by descriptions of materials, dimensions, etc. The art works are obviously very involved sculptures, but we found ourselves asking, "what the heck is this?"; Descriptions would have been nice. And, the cover letter is not an invitation to look over, but more of a business inquiry announcing "Contemporary art that has never been seen, shown, or offered for sale at any price…until now." Instead of including a self-addressed & stamped return envelope, it was made apparent that the artist would be "Taking appointments in New York City…to discuss areas of mutual benefit." Only the contact phone number for an agent is provided.
The real issue with this submission is that the submitter didn't know his/her audience. Most contemporary galleries dealing with emerging artists are in the business of consigning work, not buying directly off an artist (as the example above suggests). There is a standard for submission packets for the majority of contemporary fine art galleries (if they even accept submissions at all). Of course these standards may differ slightly from gallery to gallery (ex: some might prefer slides to a CD), but other than that, I'm fairly positive that this would fulfill most requirements:
-an up-to-date CV
-an artist's statement
-images (probably somewhere in the realm of 10-20)
-self-addressed & stamped return envelope
-contact info (mailing address and EMAIL) should be included somewhere
I hope any gallery workers out there will comment if they consider additional materials!
This brings up a point I've been dying to make--that there will soon be a resource book for artists that will outline these very sorts of procedures. Artist manager/Curator Heather Darcy Bhandari and arts lawyer Jonathan Melber realized the need for this type of publication. Entitled ART WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career, (that's one heck of a title), you can preorder it here. Or put it on your summer reading list for 2009.
Above: Guess which Mixed Greener is pictured, and which Mixed Green's artist participated in the photo shoot for the authors' head shots.
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