Hated it! These are words you may often hear walking around Chelsea on any given day. If you don’t actually hear those words, you can probably imagine those words in a thought bubble over many peoples’ heads as they’re cruising the blocks of former hookerville between 10th and 11th Avenues.
I am often quick to judge shows I see and probably don’t give them enough thought before determining my love or hate for one. I must admit, I don’t “get” a lot of what I see in galleries. I guess I don’t understand what makes a show successful. Are sales what determine success? I try not to judge whether an exhibition is a success solely on sales. It’s a tricky situation–we as dealers obviously want to attract an audience to see our shows (critics, collectors, curators) but we also need to generate profit in order to continue doing what we love to do.
Many of my favorite shows, in our gallery and others, are not big money-makers. What is so special about certain shows that always seem to get major reviews? Does the hype make a show “good” or does a “good” show generate hype? Who determines what makes a show a success, and are the artists being left out of this equation? There are thousands of amazing artists living in New York. How do they gauge their level of success?
I wish I knew the answers to these questions and I’m amazed at how often they come up while talking with my friends and colleagues. I hope that galleries show artists they strongly believe in and hopefully success for those artists will follow.
posted by Steven Sergiovanni
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